About Us

Collective Impact envisions a resilient and sustainable future for Canada’s agricultural heartland—uniting producers, industries, and government to advance sustainable and regenerative agriculture.

What We Do

Through collaboration, innovation, and precision agriculture, we advance climate-smart farming practices that support continuous soil health improvement and protect water resources — all while keeping producer profitability at the forefront. By integrating carbon credit and green house gas emissions consulting as well as carbon offset services for companies, we help bridge the gap between agriculture and corporate sustainability goals.

Sustainable Farming Practices

Practical support for regenerative agriculture, precision agriculture, and on-farm soil health improvement

Climate-Smart Programs

Design and delivery of field-tested practices that reduce emissions, build resilience, and protect water and biodiversity.

Market Access

Enable high-quality carbon credits in agriculture and participation in voluntary carbon markets that reward outcomes for producers.

Carbon & ESG Services

Carbon credit consulting, carbon offset services for companies, and guidance for corporate sustainability reporting and ESG compliance in agriculture, forestry, mining and oil & gas.

How We Help

For Producers

One-on-one agronomy and data support to adopt sustainable and carbon smart agronomy practices
Tools and training that prioritize profitability, risk reduction, and soil health
Access to programs that can generate new revenue from implementing sustainable agronomic practices or carbon credits
Leading field-scale research initiatives and translating findings into practical, actionable insights.

For Companies & Partners

Co-created initiatives that deliver real farm impact and credible climate outcomes
Strategy and due diligence for agriculture-linked carbon offsets
Leading producer recruitment and program alignment, coordinating enrollment, and providing comprehensive program administration and oversight
Measurement, reporting, and verification aligned to ESG and corporate disclosures

Our Purpose

Collective Impact accelerates the transition to sustainable, regenerative agriculture across Canada’s agricultural heartland. We unite producers, industry, and government to scale climate-smart farming, improve soil health, safeguard water resources and strengthen the long-term financial well-being of farm businesses and rural communities through carbon smart agriculture.

"Every farm is different, and every producer is different. We've partnered with organizations, like Collective Impact, who are successful in meeting producers where they are to understand their unique needs and support their adoption of regenerative agriculture."

- Kate Ivancic PhD, Senior Scientist, General Mills

"As someone who works closely at the intersection of agriculture production and technology, I'm impressed by what Collective Impact has accomplished. They've taken what could be a complex, time-consuming process and streamlined it into something practical for working farms like ours. By connecting prairie farmers directly to CPG sustainability programs through a straightforward data input process, they're creating real financial value without adding unnecessary administrative burden. It's the kind of efficient, results-driven approach that actually works for Canadian agriculture."

- Damon Johnson, Northland Seeds Inc.

Partners

Building a Sustainable Future for Canada's Heartland through Collaboration, Innovation, and Conservation.

Team Members

Michael Ferguson

Co founder & Strategic Partnerships Lead

Mike is a dedicated father, forward-thinking farmer, and passionate steward of the land. With a solid background in business and accounting, he seamlessly combines his entrepreneurial spirit with a love for agriculture.

Mike’s expertise extends to grain marketing, where he coaches fellow farmers to optimize their strategies for success. His commitment to sustainable farming practices reflects his deep respect for the environment and a desire to leave a lasting legacy. As a visionary in both agriculture and business, Mike embodies the perfect blend of family values, agricultural innovation, and financial acumen, making him a trusted leader in his community.

Derek Squair

Co-founder & Business Development Lead

Derek is a visionary leader in the agricultural sector, with a profound impact on sustainability within the grain industry. His extensive experience in sustainable agriculture, grain merchandising, combined with his pioneering role in the private grain market consulting industry in Western Canada, uniquely positions him to drive sustainable practices.

Derek consults across the Prairies, advocating for and implementing strategies that enhance agricultural sustainability. His deep understanding of the market from various perspectives helps in crafting solutions that are not only economically viable but also environmentally responsible, fostering a more sustainable future for farming communities across Canada.

Kris Babbings

President

Kris blends a lending background with experience in precision ag, ag tech, and crop insurance. Raised on a mixed farm southeastern Saskatchewan and still actively engaged in a northeastern Saskatchewan grain farm, Kris pairs hands-on agricultural knowledge with a love for nature.

His experience is a testament to his commitment to understanding agricultures challenges and creating innovating solutions for farmers’ success. With a passion for agriculture’s sustainability and nature’s preservation, Kris strives to shape a thriving future for both.

Emily Faye

Agronomy and Research Lead

Emily Faye grew up on a farm near Wishart, Saskatchewan, where her early work with cattle and 4-H sparked her interest in agriculture. She has a degree in Agronomy with a minor in Soil Science and completed a thesis on nitrogen use in barley.

Emily has led projects like the Canadian Carbon Program, focusing on precision ag and sustainability. She holds several certifications, including CCA and 4R Stewardship, and is passionate about education and supporting women in ag. Now based in Alberta and B.C., she enjoys the outdoors with her husky and continues to push for better farming practices.

Jason Dobbin

Producer Engagement Specialist, Manitoba

Based in southwestern Manitoba, Jason farms alongside his son on a medium-sized, mixed operation producing grain, oilseeds, and cattle. His operation reflects the reality of Prairie agriculture, a constantly changing land base, highly variable soils ranging from heavy river-flat clays to lighter, erosion-prone ground, and a mix of conventional, zero-till, forage, and regenerative practices.

Jason believes that sustainability initiatives and carbon programs will increasingly become part of mainstream agriculture, but only if they are grounded in common sense and designed with producers in mind. Motivated by the opportunity to help tell agriculture’s story more accurately, Jason's background includes forage production, manure management strategies, and experience working with irrigated potato rotations and livestock and crop insurance.

Kelsey Helgeson

Producer Engagement Specialist, Alberta

Based in southern Alberta, Kelsey farms alongside her parents & sister on their forage and cattle operations. With a diverse background of precision ag, technology, equipment and sustainability programs, Kelsey is a great fit for the Collective Impact team as the voice of Alberta's producers.

Kelsey's interest in regenerative agriculture and environmental stewardship dates back to her college years, when she gravitated toward sustainability-focused courses. She remembers when early no-till programs were first introduced and the skepticism that surrounded them. Over time, as producers saw improvements in soil health, water conservation, and farm economics, those practices became more widely accepted. She believes Alberta producers understand the importance of long-term land stewardship, no farmer wants to degrade their land to the point where it becomes unproductive.

What excites Kelsey most about Collective Impact is the practical, trial-based approach. Gathering real data, presenting producers with clear options, and creating opportunities for them to be compensated for positive environmental practices fits naturally with her background. She’s especially energized by the emerging opportunities beyond cropping systems, including some exciting initiatives that Collective Impact is working on.

Kassandra Worley

Office Manager

Kassandra manages all accounts payable and receivable operations, leads office administration, and provides support across marketing activities.

Tracy Squair

Social Media Cordinator

Tracy leads Collective Impact’s social media presence, coordinating content, driving engagement, and helping share our programs, research, and initiatives with the broader community.